real estate agency

About The Client’s Business:

Chariff Realty Group is a small real estate agency to the prime markets of Miami. They have more than 100 exclusive listings that assure position in the core markets, from the world-class Miami Design District to Miami Beach and Wynwood, and extending to emerging neighbourhoods such as Little River, Edgewater, Midtown. They ARE Miami’s premier real estate source.

The Problem:

After starting experimenting with Facebook advertising, the Chariff Realty Group wanted to increase revenue and customer base, reach new customers, and recover sales lost along the funnel.

Our Strategy:

Step 1- First of all, we will audit Chariff Realty Group’s business like- FB page, Insta Id, website, etc to check your current condition. After then, we will research your targeted audience and your competitor.

Step 2- Then, we created an “Awareness” or “Reach” Campaign to make your audience know about your brand. To increase awareness of your business, it’s important to reach people who don’t already know about your business.

Step 3- We created Dynamic Ads for the Real estate lead campaign. So that you can get your targeted audience’s information. And Chariff Realty Group can reach them with this information anytime.

Step 4. In this stage, then we created a custom lookalike audience to run ads that reach new people who are likely to be interested in your business because they share similar characteristics to your existing customers.

#End of the whole process what do you get actually?

Eventually, you get your branding and your permanent loyal customer base. I can assure you that in the future, you Don’t need to run the ad for your loyal customers except for new customers.

Here are the results:

Impression: 79,054
Reach: 34,088
Leads: 93
Per lead: $16.13 using Lead Gen Forms
Revenue: $1,557.50

Conclusion:

That’s why our social media experts created ad campaigns that used Custom Audiences and Interest-based Targeting. This is so people who are really looking for new real estate and they were able to see their brand.
These audiences include those users who are actively looking for a new home and those who have already engaged with the brand.
And the result is above their expectations! We were able to generate over 90 new signups for this client-Chariff Realty Group.